Expands into Africa with the Acquisition of Thula Wall
New Partnership to Enhance Local presence and customer service in growth markets for acoustic panels and related products
JOHANNESBURG, SOUTH AFRICA – WoodUpp is thrilled to announce its entry into the African market through the acquisition of Thula Wall.
“In WoodUpp, we are continuously looking to expand our products and brand globally. Africa was not our main focus in the short term, but due to strong connections to the South African market from our Dutch partner, Jesper Elenbaas, we were convinced that Africa is an exciting market for WoodUpp. When we enter a new market, it is crucial for us to have a local presence with local management, market knowledge, and customer service,” says Steffen Graves Silberbauer, CFO of WoodUpp. He continues, “Finding great partners in the founders of Thula Wall made a significant difference in how we approach the market. We evidently have high expectations for development in Africa in the coming years.”
WoodUpp’s global strategy
The acquisition of Thula Wall perfectly aligns with WoodUpp’s global strategy. We emphasise on establishing a strong local presence, deep market knowledge, and exceptional customer service. Straightaway, Thula Wall will be rebranded as WoodUpp Africa and will continue to operate as a distinct subsidiary based in Johannesburg, under the WoodUpp umbrella. The founder of Thula Wall, Roxanne Snyman, along with co-partner Rowan Snyman, will remain integral to the company. With Roxanne serving as CEO and Rowan as Director, continuing as shareholders in WoodUpp Africa.
Roxanne Snyman, CEO of Thula Wall, expressed, “The decision to join WoodUpp felt right from the start. We have a great synergy and share a vision with the Group’s focus on creating an exceptional customer experience. We’re thrilled to join forces and introduce beautiful Nordic design to the African market.”
The WoodUpp Group is eager to likewise collaborate closely with their new South African colleagues, continuing to deliver top-quality products and services to customers around the world. Through this partnership, they are excited to enhance their offerings and not to mention expand their reach in the acoustic panel market.
About WoodUpp
WoodUpp is a leading provider of acoustic panels and related products, with a commitment to quality, innovation, and customer satisfaction. For more information, visit:
ZA: https://woodupp.co.za/ or read more about WoodUpp here.
For Media Inquiries:
WoodUpp Africa, CEO, Roxanne Snyman, roxy@woodupp.co.za
WoodUpp Group, CFO, Steffen Graves Silberbauer, sgs@woodupp.dk